Company Branding Guide

Brand Name

 

The official name of the company is, “Uintah Basin Herbals.” In print and digital publications, the company may be refered to as, “Uintah Basin Herbals.”

Tagline/Slogan/Value Proposition

 

N/A

Purpose

 

We want to help people be healthy and happy without total reliance on Western medicine and infrastructure.

To help others heal themselves.

Vision

 

 A world where everyone lives a healthy, fulfilling life using more natural options.

Mission

 

To help herbal supplement distributors find success by providing the high-quality products, innovative manufacturing services, and specialized knowledge they need.

Values

 

 

Deliver beyond expectations
Ensure commitments are met
Develop creative solutions
Pursue perfection in every process
Hold ourselves accountable
Remember, every ingredient matters
Value customers, employees and vendors.
Treat others with respect
Practice fairness
Inspire greatness

Color Palette

The following colors constitue our official color palette. Other colors may be used to meet the needs of specific designs, but these colors should be considered first in order to reinforce our company branding. All attempts to match colors or find similar colors with using the exact code should be avoided.

HEX

#99C456

CMYK

22, 0, 56, 23

RGB

153, 196, 86

HEX

#01abe9

CMYK

100, 27, 0, 9

RGB

1, 171, 233

HEX

#2a683e

CMYK

60, 0, 40, 59

RGB

42, 104, 62

Light Background Typography

Paragraph – Light

Font: Montserrat

Font Size: 16pt

Font-Color: #000000

Font-Weight: Regular

Font-Decorations: none

Heading 1 – Light

Font: Merriweather

Font Size: 36pt

Font-Color: #000000

Font-Weight: Regular

Font-Decorations: none

Heading 2 – Light

Font: Merriweather

Font Size: 28pt

Font-Color: #000000

Font-Weight: Regular

Font-Decorations: none

Heading 3 – Light

Font: Merriweather

Font Size: 22pt

Font-Color: #000000

Font-Weight: Regular

Font-Decorations: none

 

Heading 4 – Light

Font: Merriweather

Font Size: 18pt

Font-Color: #000000

Font-Weight: Regular

Font-Decorations: none

 

Dark Background Typography

Paragraph – Light

Font: Montserrat

Font Size: 16pt

Font-Color: #ffffff

Font-Weight: Regular

Font-Decorations: none

Heading 1 – Light

Font: Merriweather

Font Size: 36pt

Font-Color: #ffffff

Font-Weight: Regular

Font-Decorations: none

Heading 2 – Light

Font: Merriweather

Font Size: 28pt

Font-Color: #ffffff

Font-Weight: Regular

Font-Decorations: none

Heading 3 – Light

Font: Merriweather

Font Size: 22pt

Font-Color: #ffffff

Font-Weight: Regular

Font-Decorations: none

 

Heading 4 – Light

Font: Merriweather

Font Size: 18pt

Font-Color: #ffffff

Font-Weight: Regular

Font-Decorations: none

 

Typography Color Selection

Use Dark Text

Use Light Text

Use Dark Text

Font Files

The font files for all typography may be downloaded by clicking the button below.

Logo Files

Brand Worksheets

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