Company Branding Guide
Brand Name
The official name of the company is, “Uintah Basin Herbals.” In print and digital publications, the company may be refered to as, “Uintah Basin Herbals.”
Tagline/Slogan/Value Proposition
N/A
Purpose
We want to help people be healthy and happy without total reliance on Western medicine and infrastructure.
To help others heal themselves.
Vision
A world where everyone lives a healthy, fulfilling life using more natural options.
Mission
To help herbal supplement distributors find success by providing the high-quality products, innovative manufacturing services, and specialized knowledge they need.
Values
| Deliver beyond expectations |
| Ensure commitments are met |
| Develop creative solutions |
| Pursue perfection in every process |
| Hold ourselves accountable |
| Remember, every ingredient matters |
| Value customers, employees and vendors. |
| Treat others with respect |
| Practice fairness |
| Inspire greatness |
Color Palette
The following colors constitue our official color palette. Other colors may be used to meet the needs of specific designs, but these colors should be considered first in order to reinforce our company branding. All attempts to match colors or find similar colors with using the exact code should be avoided.
HEX
#99C456
CMYK
22, 0, 56, 23
RGB
153, 196, 86
HEX
#01abe9
CMYK
100, 27, 0, 9
RGB
1, 171, 233
HEX
#2a683e
CMYK
60, 0, 40, 59
RGB
42, 104, 62
Light Background Typography
Paragraph – Light
Font: Montserrat
Font Size: 16pt
Font-Color: #000000
Font-Weight: Regular
Font-Decorations: none
Heading 1 – Light
Font: Merriweather
Font Size: 36pt
Font-Color: #000000
Font-Weight: Regular
Font-Decorations: none
Heading 2 – Light
Font: Merriweather
Font Size: 28pt
Font-Color: #000000
Font-Weight: Regular
Font-Decorations: none
Heading 3 – Light
Font: Merriweather
Font Size: 22pt
Font-Color: #000000
Font-Weight: Regular
Font-Decorations: none
Heading 4 – Light
Font: Merriweather
Font Size: 18pt
Font-Color: #000000
Font-Weight: Regular
Font-Decorations: none
Dark Background Typography
Paragraph – Light
Font: Montserrat
Font Size: 16pt
Font-Color: #ffffff
Font-Weight: Regular
Font-Decorations: none
Heading 1 – Light
Font: Merriweather
Font Size: 36pt
Font-Color: #ffffff
Font-Weight: Regular
Font-Decorations: none
Heading 2 – Light
Font: Merriweather
Font Size: 28pt
Font-Color: #ffffff
Font-Weight: Regular
Font-Decorations: none
Heading 3 – Light
Font: Merriweather
Font Size: 22pt
Font-Color: #ffffff
Font-Weight: Regular
Font-Decorations: none
Heading 4 – Light
Font: Merriweather
Font Size: 18pt
Font-Color: #ffffff
Font-Weight: Regular
Font-Decorations: none
Typography Color Selection
Use Dark Text
Use Light Text
Use Dark Text
Font Files
The font files for all typography may be downloaded by clicking the button below.
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