For any business that’s experiencing positive growth and upward mobility, growth and scaling up are common concepts to consider. The same is true for those who operate within the supplement business in any way — and you have some excellent resources and programs available to you if you’re looking to scale up a successful business approach.
At Uintah Basin Herbals, we’re here to help. We offer an unmatched range of private label supplement manufacturing, product labeling and numerous related services to help you meet your demands, including for those looking to increase their load and scale up their business to capitalize on customer interest. How does scalability work in the supplements world, and what are some basic themes to consider if you’re looking to scale your business? Here’s a basic primer.
On Scalability in the Supplements World
Scaling a business may mean different things to different business owners depending on their goals, but in the supplements industry, there are some basic themes to consider. For instance, scalability may mean increasing load volume for your product line or improving production quality by upgrading your packaging technology or other aspects of your manufacturing operation.
If you’re considering such a move, you have to ask yourself whether the conditions are right. For instance, if you’re having trouble meeting current product demands, there’s a chance now might not be the right time to scale up your operation. However, if you’re seeing solid financial performance and a sustained period of growth in sales, it could indicate that increasing your volume or improving quality might be worth exploring now.
Of course, the first step is to reach out to companies like Uintah Basin Herbals for our private label supplement manufacturing services. We can handle everything from product sourcing and formulation, to private label manufacturing and more — so you’re able to keep your brand image strong while also ensuring that your products are meeting the needs of today’s modern consumer.
There are also several other themes to consider, however, which we’ll detail in our upcoming sections.
Have Clear Goals in Mind
Scaling just for the sake of scaling isn’t a particularly good strategy. Instead, you should have some clear goals in mind that you want to achieve by ramping up your operation. For instance, do you want to increase production volume? Or maybe improve the quality of your products so they’re more competitive with others on the market?
Whatever it is that you hope to scale for, make sure it’s something that will actually improve your business in a meaningful way. There’s no point in increasing your manufacturing volume, for instance, if you don’t have the sales and marketing infrastructure in place to support it.
You should also be clear on what exactly you need to do to achieve your goals. This might require some research and planning, but having all the information mapped out can help you maximize your scalability and minimize the risks involved.
No Reliance on a Singular Person
When still getting off the ground, some supplement businesses are overly reliant on one person — typically you, the business owner, who will have to wear multiple hats while you get things going. This can work in the early stages, but as you scale up your operation, this becomes increasingly unsustainable and ultimately puts a limit on how much you can grow.
To avoid this issue, it’s important to create systems and processes that can be followed by others so you’re not the only one who knows how everything works. This may require some effort upfront, but it will ultimately benefit you and make your scaling efforts much smoother.
Essentially, you want to craft a setup where your business could function perfectly even if you were to take a step back. This might sound daunting, but it’s actually not as difficult as it might seem — and is well worth the effort in the long run.
Creating Standardized Systems
One of the top themes for scaling up within many industries, including the supplement business, is the importance of standardized systems. This might include things like formalized training manuals and quality control procedures.
Creating these types of documents can help ensure that your employees are always on the same page and working towards the same goals. It also makes it much easier to onboard new team members as you scale up since they’ll have a clear guide to follow.
Not only does this make things easier for you and your team, but it can also improve the quality of your products and services since everyone will be working from the same playbook.
Automation Where Possible
Down related lines, it’s also important to take advantage of any automation opportunities that you have available. For instance, if your sales and marketing efforts are still currently very manual in nature, it might be worth exploring a CRM or email marketing system to help streamline them.
This can also help you save on labor costs since you’ll no longer need as many employees to handle these tasks. Technology will continue to advance, and you should always be on the lookout for new and innovative ways to automate various aspects of your business so it can scale more easily.
People Who Complement You
As you’re increasing your staff to manage the growth of your supplement business, it’s important to surround yourself with people who complement your skills and knowledge.
This includes things like finding a good production manager if you’re not particularly well-versed in manufacturing or hiring a sales director to help drive revenue if marketing isn’t your strong suit. Not only will this team help take some of the pressure off you, but it will also ensure that your business is able to scale consistently and efficiently.
In conclusion, scaling up a supplement business isn’t a simple task by any means, but with the right planning and preparation, it’s definitely achievable. For assistance with any part of this process, or to learn about any of our supplement manufacturing services, speak to the team at Uintah Basin Herbals today.
